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Ethics and international marketing : research background and challenges /
The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing eth...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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| Colección: | International marketing review ;
v. 22, no. 5. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The aim of this e-book is to provide diverse views on the complexity of ethical issues in the context of international marketing. It is the outcome of the efforts and contributions of several authors and reviewers who are passionate supporters of the overwhelming need for international marketing ethics. All papers included in the e-book have been subjected to a rigorous review process by internationally renowned experts in the field. |
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| Descripción Física: | 1 online resource (125 pages). |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781845448196 1845448197 1845448200 9781845448202 1280509651 9781280509650 9786610509652 6610509654 |
| ISSN: | 0265-1335 ; |