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Doing business in a digital world /
This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
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| Colección: | Journal of business & industrial marketing ;
v. 20, no. 4/5. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Guest editorial; Capitalizing on the internet opportunity; The role of information technology in supply-chain relationships: does partner criticality matter?; Collaborative supply-chain partnerships built upon trust and electronically mediated exchange; Critical factors affecting intermediary web site adoption: understanding how to extend e-participation; Cooperative adoption of complex systems: a comprehensive model within and across networks; Inter-organisational collaboration for the digital economy.