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Doing business in a digital world /
This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bradford, England :
Emerald Group Pub.,
Ã2005.
|
| Colección: | Journal of business & industrial marketing ;
v. 20, no. 4/5. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Doing business in a digital world / |c guest editor Angela Hausman. |
| 260 | |a Bradford, England : |b Emerald Group Pub., |c Ã2005. | ||
| 300 | |a 1 online resource (104 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file |2 rda | ||
| 490 | 1 | |a Journal of business & industrial marketing, |x 0885-8624 ; |v v. 20, no. 4/5 | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Guest editorial; Capitalizing on the internet opportunity; The role of information technology in supply-chain relationships: does partner criticality matter?; Collaborative supply-chain partnerships built upon trust and electronically mediated exchange; Critical factors affecting intermediary web site adoption: understanding how to extend e-participation; Cooperative adoption of complex systems: a comprehensive model within and across networks; Inter-organisational collaboration for the digital economy. | |
| 520 | |a This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. In sum, the articles provide bo. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Industrial management. | |
| 650 | 0 | |a Industrial marketing. | |
| 650 | 6 | |a Gestion d'entreprise. | |
| 650 | 6 | |a Marketing industriel. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Industrial management |2 fast | |
| 650 | 7 | |a Industrial marketing |2 fast | |
| 700 | 1 | |a Hausman, Angela. | |
| 758 | |i has work: |a Doing business in a digital world (Text) |1 https://id.oclc.org/worldcat/entity/E39PCY9kKBTgw6CkDhcWrVT6Xd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 830 | 0 | |a Journal of business & industrial marketing ; |v v. 20, no. 4/5. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=253976 |z Texto completo |
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