Doing business in a digital world /

This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Hausman, Angela
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Bradford, England : Emerald Group Pub., Ã2005.
Colección:Journal of business & industrial marketing ; v. 20, no. 4/5.
Temas:
Industrial management.
Industrial marketing.
Gestion d'entreprise.
Marketing industriel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Industrial management
Industrial marketing
Acceso en línea:Texto completo
Descripción
Sumario:This e-book offers a multi-national perspective on factors relating to digital technologies in business-to-business markets. Comprising ten articles in all it features the work of leading authors such as George, S. Day, S. Tamer Cavusgil, Roger J. Calantone and Robert E. Spekman. The first group of articles deals with utilization of information technology by firms as both a marketing tool and a means to manage supply chains effectively. The second group deals with different digital technologies and explores how these have been used to improve firm effectiveness. In sum, the articles provide bo.
Descripción Física:1 online resource (104 pages)
Bibliografía:Includes bibliographical references.
ISBN:9781845443269
1845443268
ISSN:0885-8624 ;

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