The development of Mexico's tourism industry : pyramids by day, martinis by night /

Tourism, in Mexico, became official business by 1929. This book presents tourism as the leading and influential facet of the post-revolutionary modernization programme, and examines how it fostered nationalism and unity, and emerged as a form of foreign policy. The book chronicles how the industry e...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Berger, Dina
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Palgrave Macmillan, 2006.
Edición:1st ed.
Colección:New directions in Latino American cultures.
Temas:
Tourism > Mexico > History.
Tourisme > Mexique > Histoire.
BUSINESS & ECONOMICS > Industries > Hospitality, Travel & Tourism.
Tourism
Mexico > History.
Mexique > Histoire.
Mexico
Computer network resources.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929
  • State Support and Private Initiative: Patterns in the Development and Promotion of Tourism, 1930-1935
  • Motoring to Mexico: Highways, Hotels and lo mexicano, 1936-1938
  • 'Vacationing with a Purpose': Tourism Promotion on the Eve of World War II
  • Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico.

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