Excel for marketing managers /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Taylor, Ivana
Otros Autores: Jelen, Bill
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Uniontown, Ohio : Holy Macro! Books, ©2006.
Temas:
Microsoft Excel (Computer file)
Marketing executives > Computer programs.
Marketing > Management > Data processing.
Responsables marketing > Logiciels.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
COMPUTERS > Desktop Applications > Spreadsheets.
Marketing > Management > Data processing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; Title Page; Table of Contents; Dedications; Acknowledgements; About the Authors; What's in This Book and What Isn't?; How to Use Excel to Become a Marketing Genius; Excel-lent Beginnings; Time-saving Tricks; Formulas 101; I'm the Marketing Manager
  • Now What?; Compiling Your Survey Data; Strategy Development; Disciplining Data; Competitive Analysis: Moving from Data to Information; Building Your Case: Presenting and Reporting Your Data; The Marketing Mix: Build an Irresistible Offering; Trade Shows: Make the Most of them; Measurement: Key to Market Management; Not Really the End.

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