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|a Jones, Phil,
|d 1958 August 21-
|1 https://id.oclc.org/worldcat/entity/E39PCjv6rKHJMP8kxw8V9PKxfy
|
245 |
1 |
0 |
|a Communicating strategy /
|c Phil Jones.
|
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|a Aldershot ;
|a Burlington, VT :
|b Gower,
|c ©2008.
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300 |
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|a 1 online resource (xv, 179 pages) :
|b illustrations
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|a text
|b txt
|2 rdacontent
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|a Includes bibliographical references and index.
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|a Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index.
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|a Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical information, techniques, tools, tips and exercises that can be applied to explain and deliver a complete and coherent strategy message.
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|a Communication in management.
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650 |
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|a Strategic planning.
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650 |
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|a Leadership.
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650 |
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|a Employee motivation.
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650 |
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2 |
|a Leadership
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|a Communication en gestion.
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650 |
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6 |
|a Planification stratégique.
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|a Leadership.
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650 |
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|a Personnel
|x Motivation.
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650 |
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|a BUSINESS & ECONOMICS
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|x General.
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|i has work:
|a Communicating strategy (Text)
|1 https://id.oclc.org/worldcat/entity/E39PCGTtWDRWcp9tCpyVPVFf4m
|4 https://id.oclc.org/worldcat/ontology/hasWork
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|i Print version:
|a Jones, Phil, 1958 August 21-
|t Communicating strategy.
|d Aldershot ; Burlington, VT : Gower, ©2008
|z 9780754682882
|w (DLC) 2007931873
|w (OCoLC)176925359
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