The internationalization of SMEs : the Interstratos project /

Mostrar otras versiones (2)

This book uses information from annual surveys of companies in Europe during the formation of a single European market and addresses issues affecting small business such as marketing, entrepreneurship, export strategies.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Haahti, Antti Juhani, Hall, Graham, Donckels, Rik
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1998.
Colección:Routledge advances in management and business studies
Temas:
International business enterprises > Europe > Case studies > Congresses.
Small business > Europe > Growth > Case studies > Congresses.
Export marketing > Europe > Case studies > Congresses.
Entreprises multinationales > Europe > Études de cas > Congrès.
Petites et moyennes entreprises > Europe > Croissance > Études de cas > Congrès.
BUSINESS & ECONOMICS > Industries > General.
Export marketing
International business enterprises
Small business > Growth
Europe
Electronic books.
Congress
Case Reports
proceedings (reports)
Case studies
Conference papers and proceedings
Conference papers and proceedings.
Case studies.
Actes de congrès.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Contents; List of figures; List of tables; Contributors; Preface; Introduction: Interstratos; a pioneering project on internationalization of SMEs in Europe; Industry characteristics and internationalization processes in small firms; Forms and extent of success factors: the case of Switzerland; Entrepreneurial profiles and strategies for the larger market; International orientation and external resource dependence of Nordic engineering firms; Export orientation in open markets: the case of the Nordic countries; Export orientation: an econometric analysis.

Ejemplares similares