Brought to you by : postwar television advertising and the American dream /

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"If there was a book likeBrought to You Bywhen I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Del...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Samuel, Lawrence R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Austin : University of Texas Press, 2001.
Edición:1st ed.
Temas:
Broadcast advertising > United States > History.
Television advertising > United States > History.
Publicité radiodiffusée > États-Unis > Histoire.
BUSINESS & ECONOMICS > Advertising & Promotion.
Broadcast advertising
Television advertising
United States
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Home sweet home. The precocious prodigy, 1946-1952
  • Shower of stars, 1953-1955. Keeping up with the Joneses. The spark plug of prosperity, 1956-1958
  • A mist settling on our pond, 1959-1960. The new society. Think young, 1961-1962
  • The psychic air we breathe, 1963-1964.

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