Marketing in publishing /

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Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Forsyth, Patrick
Otros Autores: Birn, Robin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1997.
Temas:
Publishers and publishing > Great Britain.
Books > Great Britain > Marketing.
Media Studies.
Books > Marketing
Publishers and publishing
Book Studies & Arts.
Education.
Social Sciences.
Great Britain
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index.

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