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Marketing in publishing /
Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge,
1997.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Forsyth, Patrick. | |
| 245 | 1 | 0 | |a Marketing in publishing / |c Patrick Forsyth, with Robin Birn. |
| 260 | |a London ; |a New York : |b Routledge, |c 1997. | ||
| 300 | |a 1 online resource (xv, 154 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 347 | |a data file |2 rda | ||
| 505 | 0 | |a Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index. | |
| 520 | |a Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Publishers and publishing |z Great Britain. | |
| 650 | 0 | |a Books |z Great Britain |x Marketing. | |
| 650 | 7 | |a Media Studies. |2 eflch | |
| 650 | 7 | |a Books |x Marketing |2 fast | |
| 650 | 7 | |a Publishers and publishing |2 fast | |
| 651 | 7 | |a Great Britain |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJdmp7p3cx8hpmJ8HvmTpP | |
| 650 | 7 | |a Book Studies & Arts. |2 hilcc | |
| 650 | 7 | |a Education. |2 hilcc | |
| 650 | 7 | |a Social Sciences. |2 hilcc | |
| 700 | 1 | |a Birn, Robin. | |
| 758 | |i has work: |a Marketing in publishing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGYxXxVTkhrqhvdQxbQPBd |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Forsyth, Patrick. |t Marketing in publishing. |d London ; New York : Routledge, 1997 |z 0415151341 |w (DLC) 96045646 |w (OCoLC)35919257 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=165730 |z Texto completo |
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