Marketing in publishing /

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Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Forsyth, Patrick
Otros Autores: Birn, Robin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 1997.
Temas:
Publishers and publishing > Great Britain.
Books > Great Britain > Marketing.
Media Studies.
Books > Marketing
Publishers and publishing
Book Studies & Arts.
Education.
Social Sciences.
Great Britain
Acceso en línea:Texto completo
Descripción
Sumario:Offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly changing marketplace and gives expert guidance on different elements of the marketing process.
Descripción Física:1 online resource (xv, 154 pages)
ISBN:9780203134863
0203134869
0415151333
9780415151337
9780415151344
0415151341

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