Hybridity, or the cultural logic of globalization /

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A guide to understanding hybridity--the interaction of cultures.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kraidy, Marwan M., 1972- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Philadelphia : Temple University Press, 2005.
Temas:
Cultural fusion.
Cultural fusion > Case studies.
Communication, International.
Double appartenance (Sciences sociales)
Double appartenance (Sciences sociales) > Études de cas.
Communication internationale.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > General.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Communication, International
Cultural fusion
Kulturkontakt
Globalisierung
Case studies
Case studies.
Études de cas.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Cultural hybridity and international communication
  • 2. Scenarios of global culture
  • 3. The trails and tales of hybridity
  • 4. Corporate transculturalism
  • 5. the cultural and political economies of hybrid media texts
  • 6. Structure, reception, and identity: on Arab-Western dialogism
  • 7. Hybridity without guarantees: toward critical transculturalism.

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