The AMA handbook of public relations /

Mostrar otras versiones (1)

"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Dilenschneider, Robert L.
Autor Corporativo: American Management Association
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : AMACOM, ©2010.
Temas:
Public relations > Handbooks, manuals, etc.
Public relations > United States > Handbooks, manuals, etc.
Relations publiques > Guides, manuels, etc.
Relations publiques > États-Unis > Guides, manuels, etc.
BUSINESS & ECONOMICS > Public Relations.
BUSINESS & ECONOMICS > Business Communication > General.
Public relations
United States
handbooks.
Handbooks and manuals
Handbooks and manuals.
Guides et manuels.
Acceso en línea:Texto completo
Texto completo
Tabla de Contenidos:
  • Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security
  • Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications
  • The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report
  • Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research.

Ejemplares similares