From submarines to suburbs : selling a better America, 1939-1959 /

Annotation

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Henthorn, Cynthia Lee, 1963-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Athens, Ohio : Ohio University Press, ©2006.
Temas:
1900-1999
1939-1959.
Marketing > United States > History > 20th century.
Advertising > United States > History > 20th century.
Consumer behavior > United States > History > 20th century.
Marketing > États-Unis > Histoire > 20e siècle.
Consommateurs > Comportement > États-Unis > Histoire > 20e siècle.
Advertising
Consumer behavior
Marketing
Social conditions
Verbraucherverhalten
Werbung
Reclamecampagnes.
Marketing.
Geschichte.
Konsumentenverhalten.
Kriegswirtschaft.
Werbung.
United States > Social conditions > 20th century.
États-Unis > Conditions sociales > 20e siècle.
United States
USA
Verenigde Staten.
USA.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction : legacy of the postwar commercial fallout
  • Weapons of mass disorder : impediments to mobilization
  • Weapons of mass persuasion : mobilization through symbol management
  • Positioning machine age heroes and wartime types
  • Glimpses into a "better America"
  • Home front war : the campaign to save the American way
  • Hygienic solutions for the "house of tomorrow"
  • Postwar progress : myth or reality?
  • Wartime skeptics and the "world of tomorrow"
  • What did happen to the dreamworld? realities of the postwar commercial fallout
  • The cold war's commercial fallout
  • Afterword : the "better America" today.

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