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From submarines to suburbs : selling a better America, 1939-1959 /
Annotation
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Athens, Ohio :
Ohio University Press,
©2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Henthorn, Cynthia Lee, |d 1963- |1 https://id.oclc.org/worldcat/entity/E39PCjJqThctPbb7HqJqTY8bv3 | |
| 245 | 1 | 0 | |a From submarines to suburbs : |b selling a better America, 1939-1959 / |c Cynthia Lee Henthorn. |
| 260 | |a Athens, Ohio : |b Ohio University Press, |c ©2006. | ||
| 300 | |a 1 online resource (xv, 368 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references (pages 327-356) and index. | ||
| 505 | 0 | |a Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. | |
| 588 | 0 | |a Print version record. | |
| 506 | |3 Use copy |f Restrictions unspecified |2 star |5 MiAaHDL | ||
| 533 | |a Electronic reproduction. |b [Place of publication not identified] : |c HathiTrust Digital Library, |d 2010. |5 MiAaHDL | ||
| 538 | |a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |u http://purl.oclc.org/DLF/benchrepro0212 |5 MiAaHDL | ||
| 583 | 1 | |a digitized |c 2010 |h HathiTrust Digital Library |l committed to preserve |2 pda |5 MiAaHDL | |
| 520 | 8 | |a Annotation |b During World War II, U.S. businesses devised marketing strategies that encouraged consumers to believe their country's wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and--for some businessmen--the New Deal administration. From Submarines to Suburbs surveys the development, strategy, and effect of these campaigns over a span of twenty pivotal years. Cynthia Lee Henthorn takes a close look at how pre-fabricated suburban houses, high-tech kitchens, and miracle products developed from war-related industries were promoted as the hygienic solutions for establishing this better America, one led by the captains of free enterprise. As Henthorn demonstrates, wartime advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, when a symbiotic relationship between military standing and standards of living intensified in a culture dependent on defense spending. Were the efforts to engineer a better America successful? Using documentary evidence in the form of numerous advertisements, From Submarines to Suburbs stands as a significant contribution to understanding how today's "better" America evolved | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Marketing |z United States |x History |y 20th century. | |
| 650 | 0 | |a Advertising |z United States |x History |y 20th century. | |
| 650 | 0 | |a Consumer behavior |z United States |x History |y 20th century. | |
| 651 | 0 | |a United States |x Social conditions |y 20th century. | |
| 650 | 6 | |a Marketing |z États-Unis |x Histoire |y 20e siècle. | |
| 650 | 6 | |a Consommateurs |x Comportement |z États-Unis |x Histoire |y 20e siècle. | |
| 651 | 6 | |a États-Unis |x Conditions sociales |y 20e siècle. | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Social conditions |2 fast | |
| 651 | 7 | |a United States |2 fast |1 https://id.oclc.org/worldcat/entity/E39PBJtxgQXMWqmjMjjwXRHgrq | |
| 650 | 7 | |a Verbraucherverhalten |2 gnd | |
| 650 | 7 | |a Werbung |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 650 | 1 | 7 | |a Reclamecampagnes. |2 gtt |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 651 | 7 | |a Verenigde Staten. |2 gtt | |
| 650 | 7 | |a Geschichte. |2 idszbz | |
| 650 | 7 | |a Konsumentenverhalten. |2 idszbz | |
| 650 | 7 | |a Kriegswirtschaft. |2 idszbz | |
| 650 | 7 | |a Marketing. |2 idszbz | |
| 650 | 7 | |a Werbung. |2 idszbz | |
| 651 | 7 | |a USA. |2 idszbz | |
| 648 | 7 | |a 1900-1999 |2 fast | |
| 648 | 7 | |a 1939-1959. |2 idszbz | |
| 655 | 7 | |a History |2 fast | |
| 758 | |i has work: |a From submarines to suburbs (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGyJ8dqWjJ6jKY6HFFXKV3 |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Henthorn, Cynthia Lee, 1963- |t From submarines to suburbs. |d Athens, Ohio : Ohio University Press, ©2006 |w (DLC) 2006013468 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=3026926 |z Texto completo |
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