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Multimodal metaphor /

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Forceville, Ch. (Charles), Urios-Aparisi, Eduardo, 1964-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin ; New York : M. de Gruyter, ©2009.
Colección:Applications of cognitive linguistics ; 11.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Multimodal metaphor /  |c edited by Charles J. Forceville, Eduardo Urios-Aparisi. 
260 |a Berlin ;  |a New York :  |b M. de Gruyter,  |c ©2009. 
300 |a 1 online resource (xiv, 470 pages) :  |b illustrations 
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337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 1 |a Applications of cognitive linguistics,  |x 1861-4078 ;  |v 11 
504 |a Includes bibliographical references and indexes. 
505 0 |a Non-verbal and multimodal metaphor in a cognitivist framework : agendas for research / Charles Forceville -- Brand images : multimodal metaphor in corporate branding messages / Veronika Koller -- Cutting across the senses : imagery in winespeak and audiovisual promotion / Rosario Caballero -- Interaction of multimodal metaphor and metonymy in TV commercials : four case studies / Eduardo Urios-Aparisi -- Nonverbal and multimodal manifestation of metaphors and metonymies : a case study / Ning Yu -- Visual metaphor versus verbal metaphor : a unified account / Francisco Yus -- Metaphor in political cartoons : exploring audience responses / Elizabeth El Refaie -- Image alignment in multimodal metaphor / Norman Y. Teng -- Visual metaphoric conceptualization in editorial cartoons / Joost Schilperoord and Alfons Maes -- Anger in Asterix : the metaphorical representation of anger in comics and animated films / Bart Eerden -- Pictorial metaphors of emotion in Japanese comics / Kazuko Shinohara and Yoshihiro Matsunaka -- Words, gestures, and beyond : forms of multimodal metaphor in the use of spoken language / Cornelia Müller and Alan Cienki -- Metonymy first, metaphor second : a cognitive-semiotic approach to multimodal figures of thought in co-speech gesture / Irene Mittelberg and Linda R. Waugh -- Music, language, and multimodal metaphor / Lawrence M. Zbikowski -- The role of non-verbal sound and music in multimodal metaphor / Charles Forceville -- Multimodal metaphor in classical film theory from the 1920s to the 1950s / Mats Rohdin -- Multimodal expressions of the human victim is animal metaphor in horror films / Gunnar Theodór Eggertsson and Charles Forceville. 
520 |a Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized. 
588 0 |a Print version record. 
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650 0 |a Metaphor. 
650 2 |a Metaphor 
650 6 |a Métaphore. 
650 7 |a metaphor.  |2 aat 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Communication Studies.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Grammar & Punctuation.  |2 bisacsh 
650 7 |a LANGUAGE ARTS & DISCIPLINES  |x Linguistics  |x Syntax.  |2 bisacsh 
650 7 |a Metaphor  |2 fast 
650 7 |a Metapher  |2 gnd 
650 7 |a Multimodales System  |2 gnd 
650 1 7 |a Metaforen.  |2 gtt 
650 1 7 |a Multimodale teksten.  |2 gtt 
700 1 |a Forceville, Ch.  |q (Charles)  |1 https://id.oclc.org/worldcat/entity/E39PCjKMpb699QH9mQ6RtkKpxC 
700 1 |a Urios-Aparisi, Eduardo,  |d 1964-  |1 https://id.oclc.org/worldcat/entity/E39PCjJgBMQkmtrYYfkQ3KMmq3 
758 |i has work:  |a Multimodal metaphor (Text)  |1 https://id.oclc.org/worldcat/entity/E39PCFHCxd6Btpffv8f7VjJPpK  |4 https://id.oclc.org/worldcat/ontology/hasWork 
776 0 8 |i Print version:  |t Multimodal metaphor.  |d Berlin ; New York : Mouton de Gruyter, ©2009  |z 9783110205152  |w (DLC) 2009003856  |w (OCoLC)247274512 
830 0 |a Applications of cognitive linguistics ;  |v 11. 
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