Beauty imagined : a history of the global beauty industry /

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Avon, Coty, Estée Lauder, LOréal, and Shiseido, have imagined beauty for us. This book provides the first authoritativ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, Geoffrey, 1952-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford ; New York : Oxford University Press, 2010.
Temas:
Cosmetics industry > History.
Cosmétiques > Industrie > Histoire.
BUSINESS & ECONOMICS > Infrastructure.
BUSINESS & ECONOMICS > Corporate & Business History.
Cosmetics industry
Kosmetikindustrie
Industrie
Schönheitsideal
Schönheit
Geschichte
Kosmetik.
Industrie.
Kosmetikum.
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction. The Business of Beauty
  • Part 1. Beauty Imagined
  • 1. Scent and Paris
  • 2. How Do I Look?
  • 3. Cleanliness and Civilization
  • Part 2. Beauty Diffused
  • 4. Beauty Amid War and Depression
  • 5. The Television Age
  • 6. Global Ambitions Meet Local Markets
  • 7. The Uncertain Identity of Beauty
  • Part 3. Beauty Reimagined
  • 8. Challenges from New Quarters
  • 9. Globalization and Tribalization
  • Conclusion: The Dream Machine
  • Appendix 1. The Global Beauty Market Over Time
  • Appendix 2. World's Largest Beauty Companies by Revenues, 1929-2008
  • Appendix 3. Principal Mergers, Acquisitions, and Divestments in the Beauty Industry since 1955.

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