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New challenges to international marketing /
Addresses the impact on international marketing of major trends in the external and internal environment of a firm. This book combines studies with a small firm perspective and a focus on entrepreneurship. It examines value creation in strategic alliances, and investigate reasons for international j...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2009.
|
| Colección: | Advances in international marketing ;
v. 20. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cavusgil, S. Tamer. | |
| 245 | 1 | 0 | |a New challenges to international marketing / |c Tamer Cavusgil, Rudolf R. Sinkovics, Pervez N. Ghauri. |
| 260 | |a Bingley : |b Emerald Group Publishing Limited, |c 2009. | ||
| 300 | |a 1 online resource (432 pages .) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Advances in international marketing ; |v v. 20, |x 1474-7979 | |
| 500 | |a Epublication rendering of: 9781848554689, 2009. | ||
| 520 | |a Addresses the impact on international marketing of major trends in the external and internal environment of a firm. This book combines studies with a small firm perspective and a focus on entrepreneurship. It examines value creation in strategic alliances, and investigate reasons for international joint venture dissolution. |b Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degradation, global warming; scarcity of resources, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, outsourcing and off shoring, and reliability and validity issues for construct measurement. The volume is organized in four sections. Section one presents a selection of papers that focus on the internationalization process of the firm. Section two combines studies with a small firm perspective and a focus on entrepreneurship. In the section on collaborative relationships, three studies examine value creation in strategic alliances, investigate reasons for international joint venture dissolution and offer a conceptual contribution on diversification - whether diversification results in a firm's value premium or a firm's value discount. The final section is devoted to methodological advancements. This section provides excellent examples of methodological challenges faced by today's scholars and managers alike. | ||
| 504 | |a Includes bibliographical references. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Export marketing. | |
| 650 | 6 | |a Affaires. | |
| 650 | 7 | |a business (commercial function) |2 aat | |
| 650 | 7 | |a Sales & marketing. |2 bicssc | |
| 650 | 7 | |a International business. |2 bicssc | |
| 650 | 7 | |a Business and Management. |2 eflch | |
| 650 | 7 | |a Business |2 fast | |
| 650 | 7 | |a Export marketing |2 fast | |
| 700 | 1 | |a Sinkovics, Rudolf R., |d 1966- | |
| 700 | 1 | |a Ghauri, Pervez N., |d 1948- | |
| 758 | |i has work: |a New Challenges to International Marketing (Text) |1 https://id.oclc.org/worldcat/entity/E39PCYJdBr7rM6Tv4GfCjRJhpP |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print |t New challenges to international marketing. |d 2009 |z 9781848554689 |
| 830 | 0 | |a Advances in international marketing ; |v v. 20. |x 1474-7979 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=453243 |z Texto completo |
| 938 | |a EBL - Ebook Library |b EBLB |n EBL453243 | ||
| 994 | |a 92 |b IZTAP | ||