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New challenges to international marketing /
Addresses the impact on international marketing of major trends in the external and internal environment of a firm. This book combines studies with a small firm perspective and a focus on entrepreneurship. It examines value creation in strategic alliances, and investigate reasons for international j...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Bingley :
Emerald Group Publishing Limited,
2009.
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| Colección: | Advances in international marketing ;
v. 20. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Addresses the impact on international marketing of major trends in the external and internal environment of a firm. This book combines studies with a small firm perspective and a focus on entrepreneurship. It examines value creation in strategic alliances, and investigate reasons for international joint venture dissolution. |
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| Notas: | Epublication rendering of: 9781848554689, 2009. |
| Descripción Física: | 1 online resource (432 pages .) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9781848554696 1848554699 |
| ISSN: | 1474-7979 |