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Explaining research : how to reach key audiences to advance your work /
"Drawing on knowledge gleaned from a forty-year career in research communication, Dennis Meredith maps out how researchers can utilize a wide range of communication tools and techniques to disseminate their discoveries to important audiences. Explaining Research shows how to use Web sites, blog...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
Ã2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : Explaining your research is a professional necessity
- Learning a new communications paradigm. Understand your audiences
- Plan your research communication strategy
- Effectively reaching your peers. Give compelling talks
- Develop informative visuals
- Create effective poster presentations
- Write clear research explanations
- Build a quality web site
- Engaging lay audiences. Forge your research communications strategy
- The essential news release
- Craft releases that tell your research story
- Target releases to key audiences
- Produce effective research photography
- Produce informative research videos
- Organize dynamic multimedia presentations
- Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars
- Write popular articles, op-eds, and essays
- Author popular books
- Become a public educator
- Persuade administrators, donors, and legislators
- Explaining your research through the media. Parse publicity's pros and cons
- Understand journalists
- Meet journalists' needs
- Prepare for media interviews
- Make the interview work for you
- Protect yourself from communication traps
- Manage media relations at scientific meetings
- Should you be a public scientist?