Cargando…
Explaining research : how to reach key audiences to advance your work /
"Drawing on knowledge gleaned from a forty-year career in research communication, Dennis Meredith maps out how researchers can utilize a wide range of communication tools and techniques to disseminate their discoveries to important audiences. Explaining Research shows how to use Web sites, blog...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford ; New York :
Oxford University Press,
Ã2010.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn536309532 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mnu---unuuu | ||
| 008 | 100212s2010 enka ob 001 0 eng d | ||
| 010 | |z 2009031328 | ||
| 040 | |a MERUC |b eng |e pn |c MERUC |d N$T |d YDXCP |d EBLCP |d E7B |d OCLCQ |d OSU |d OCLCQ |d DEBSZ |d OCLCQ |d CDX |d OCLCF |d OCLCQ |d AGLDB |d PIFAG |d OTZ |d ZCU |d MERUC |d OCLCQ |d WY@ |d U3W |d LUE |d UUM |d STF |d WRM |d VTS |d NRAMU |d ICG |d OCLCQ |d INT |d VT2 |d OCLCQ |d WYU |d TKN |d OCLCQ |d DKC |d OCLCQ |d M8D |d OCLCQ |d UKAHL |d OCLCO |d OCLCQ |d PSYSI |d INARC |d OCLCQ |d OCLCO |d OCLCL | ||
| 015 | |a GBB004008 |2 bnb | ||
| 016 | 7 | |a 015461828 |2 Uk | |
| 019 | |a 657205610 |a 961615850 |a 962618898 |a 1055357863 |a 1065698808 |a 1081252156 |a 1228598068 |a 1391521081 |a 1409545405 | ||
| 020 | |a 9780199741533 |q (electronic bk.) | ||
| 020 | |a 0199741530 |q (electronic bk.) | ||
| 020 | |z 9780199732050 |q (pbk. ; |q alk. paper) | ||
| 020 | |z 0199732051 |q (pbk. ; |q alk. paper) | ||
| 024 | 8 | |a 9786612701702 | |
| 029 | 1 | |a AU@ |b 000045680797 | |
| 029 | 1 | |a DEBBG |b BV043130381 | |
| 029 | 1 | |a DEBBG |b BV044141288 | |
| 029 | 1 | |a DEBSZ |b 372902820 | |
| 029 | 1 | |a DEBSZ |b 396326889 | |
| 029 | 1 | |a DEBSZ |b 421906081 | |
| 029 | 1 | |a NZ1 |b 15323064 | |
| 035 | |a (OCoLC)536309532 |z (OCoLC)657205610 |z (OCoLC)961615850 |z (OCoLC)962618898 |z (OCoLC)1055357863 |z (OCoLC)1065698808 |z (OCoLC)1081252156 |z (OCoLC)1228598068 |z (OCoLC)1391521081 |z (OCoLC)1409545405 | ||
| 050 | 4 | |a Q223 |b .M399 2010eb | |
| 060 | 0 | 0 | |a 2010 K-240 |
| 060 | 1 | 0 | |a Q 179.94 |
| 070 | 0 | |a Q223 |b .M399 2010 | |
| 072 | 7 | |a SCI |x 043000 |2 bisacsh | |
| 082 | 0 | 4 | |a 507.2 |2 22 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Meredith, Dennis. | |
| 245 | 1 | 0 | |a Explaining research : |b how to reach key audiences to advance your work / |c Dennis Meredith. |
| 260 | |a Oxford ; |a New York : |b Oxford University Press, |c Ã2010. | ||
| 300 | |a 1 online resource (xiv, 357 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | 1 | |a "Drawing on knowledge gleaned from a forty-year career in research communication, Dennis Meredith maps out how researchers can utilize a wide range of communication tools and techniques to disseminate their discoveries to important audiences. Explaining Research shows how to use Web sites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach the key audiences, emphasizing that a strong understanding of each audience allows a more effective communication tailored to its unique background and needs. The book features revealing insights from scores of the country's leading science communication experts, including academics, authors, journalists, and public information officers"--Jacket | |
| 504 | |a Bibliographical references available online at http: //www.explainingresearch.com/index.php?p. _id=271. | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a Introduction : Explaining your research is a professional necessity -- Learning a new communications paradigm. Understand your audiences -- Plan your research communication strategy -- Effectively reaching your peers. Give compelling talks -- Develop informative visuals -- Create effective poster presentations -- Write clear research explanations -- Build a quality web site -- Engaging lay audiences. Forge your research communications strategy -- The essential news release -- Craft releases that tell your research story -- Target releases to key audiences -- Produce effective research photography -- Produce informative research videos -- Organize dynamic multimedia presentations -- Create e-newsletters, wikis, blogs, podcasts, social networks, and webinars -- Write popular articles, op-eds, and essays -- Author popular books -- Become a public educator -- Persuade administrators, donors, and legislators -- Explaining your research through the media. Parse publicity's pros and cons -- Understand journalists -- Meet journalists' needs -- Prepare for media interviews -- Make the interview work for you -- Protect yourself from communication traps -- Manage media relations at scientific meetings -- Should you be a public scientist? | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Communication in science. | |
| 650 | 0 | |a Research. | |
| 650 | 2 | |a Research | |
| 650 | 6 | |a Information scientifique. | |
| 650 | 6 | |a Recherche. | |
| 650 | 7 | |a research (function) |2 aat | |
| 650 | 7 | |a SCIENCE |x Research & Methodology. |2 bisacsh | |
| 650 | 7 | |a Communication in science |2 fast | |
| 650 | 7 | |a Research |2 fast | |
| 758 | |i has work: |a Explaining research (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGFQrrxTvQbG8XVxxdXpxC |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Meredith, Dennis. |t Explaining research. |d Oxford ; New York : Oxford University Press, 2010 |z 9780199732050 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=477046 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21618758 | ||
| 938 | |a Coutts Information Services |b COUT |n 14500814 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL7035810 | ||
| 938 | |a EBL - Ebook Library |b EBLB |n EBL477046 | ||
| 938 | |a EBSCOhost |b EBSC |n 308148 | ||
| 938 | |a YBP Library Services |b YANK |n 3162779 | ||
| 938 | |a Internet Archive |b INAR |n explainingresear0000mere | ||
| 994 | |a 92 |b IZTAP | ||