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Behind the Cloud : the Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry.
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, techno...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
John Wiley & Sons,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company--and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love.
- Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom LinePart 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment--the Key to Organizational Success; The Final Play; Notes; Acknowledgments.