Building commitment to reform through strategic communication : the five key decisions /

Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Cabañero-Verzosa, Cecilia
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Washington, D.C. : World Bank, 2009.
Colección:Online access: World Bank World Bank Open Knowledge Repository.
Temas:
Communication in economic development.
Communication in management.
Decision making.
Strategic planning.
Decision Making
Communication en développement économique.
Communication en gestion.
Prise de décision.
Planification stratégique.
decision making.
BUSINESS & ECONOMICS > Business Communication > General.
Communication in economic development
Communication in management
Decision making
Strategic planning
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Acknowledgments; About the Authors; Abbreviations; Introduction; 1 Using Strategic Communication to Build Commitment to Reform; Figure 1.1. Elements of Strategic Communication; Figure 1.2. Communication Management Decision Tool; Figure 1.3. Audience Targeting Strategies; Figure 1.4. Audience Interest/Power Analysis Matrix; Table 1.1. Characteristics of Behavior Change Stages and Appropriate Strategies for Communicating and Eliciting Participation; 2 The Bulldozer Initiative: Investment Climate Reform in Bosnia and Herzegovina; Figure 2.1. Phase II: The Bulldozer Reform Process.

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