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Building commitment to reform through strategic communication : the five key decisions /
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
World Bank,
2009.
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| Colección: | Online access: World Bank World Bank Open Knowledge Repository.
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| Temas: | |
| Acceso en línea: | Texto completo |