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Building commitment to reform through strategic communication : the five key decisions /
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
World Bank,
2009.
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| Colección: | Online access: World Bank World Bank Open Knowledge Repository.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Cabañero-Verzosa, Cecilia. | |
| 245 | 1 | 0 | |a Building commitment to reform through strategic communication : |b the five key decisions / |c Cecilia Cabañero-Verzosa and Helen R. Garcia. |
| 260 | |a Washington, D.C. : |b World Bank, |c 2009. | ||
| 300 | |a 1 online resource (xiii, 133 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments; About the Authors; Abbreviations; Introduction; 1 Using Strategic Communication to Build Commitment to Reform; Figure 1.1. Elements of Strategic Communication; Figure 1.2. Communication Management Decision Tool; Figure 1.3. Audience Targeting Strategies; Figure 1.4. Audience Interest/Power Analysis Matrix; Table 1.1. Characteristics of Behavior Change Stages and Appropriate Strategies for Communicating and Eliciting Participation; 2 The Bulldozer Initiative: Investment Climate Reform in Bosnia and Herzegovina; Figure 2.1. Phase II: The Bulldozer Reform Process. | |
| 520 | |a Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and cou. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Communication in economic development. | |
| 650 | 0 | |a Communication in management. | |
| 650 | 0 | |a Decision making. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 2 | |a Decision Making | |
| 650 | 6 | |a Communication en développement économique. | |
| 650 | 6 | |a Communication en gestion. | |
| 650 | 6 | |a Prise de décision. | |
| 650 | 6 | |a Planification stratégique. | |
| 650 | 7 | |a decision making. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Business Communication |x General. |2 bisacsh | |
| 650 | 7 | |a Communication in economic development |2 fast | |
| 650 | 7 | |a Communication in management |2 fast | |
| 650 | 7 | |a Decision making |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 758 | |i has work: |a Building commitment to reform through strategic communication (Text) |1 https://id.oclc.org/worldcat/entity/E39PCFBV4R9Hhv3vmbvmt36WcK |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Cabañero-Verzosa, Cecilia. |t Building commitment to reform through strategic communication. |d Washington, D.C. : World Bank, 2009 |w (DLC) 2009032597 |
| 830 | 0 | |a Online access: World Bank World Bank Open Knowledge Repository. | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=476206 |z Texto completo |
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