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Building commitment to reform through strategic communication : the five key decisions /
Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provid...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Washington, D.C. :
World Bank,
2009.
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| Colección: | Online access: World Bank World Bank Open Knowledge Repository.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and cou. |
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| Descripción Física: | 1 online resource (xiii, 133 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9780821376225 0821376225 0821376217 9780821376218 6612316314 9786612316319 1282316311 9781282316317 |