Mastering technical sales : the sales engineer's handbook /

Mostrar otras versiones (5)

This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products e...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Care, John (Managing director of Mastering Technical Sales LLC)
Otros Autores: Bohlig, Aron
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boston, MA : Artech House, 2008.
Edición:2nd ed.
Colección:Artech House technology management and professional development library.
Temas:
Selling > High technology.
High technology industries > Marketing.
Technologie de pointe > Vente.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
High technology industries > Marketing
Selling > High technology
Acceso en línea:Texto completo
Descripción
Sumario:This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.
Descripción Física:1 online resource (xviii, 340 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781596933408
1596933402
1596933399
9781596933392

Ejemplares similares