Marketing : the basics /

Ranging from the essentials of e-commerce to more traditional marketing approaches, this book tells you everything that you need to know about the aims and techniques of marketing in the 21st century.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moore, Karl, 1955-
Otros Autores: Pareek, Niketh
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2009.
Edición:2nd ed.
Colección:Basics (Routledge (Firm))
Temas:
Marketing > Management.
Marketing research.
Consumer behavior > Research.
Export marketing > Management.
Marketing > Gestion.
Marketing > Recherche.
Consommateurs > Comportement > Recherche.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Consumer behavior > Research
Export marketing > Management
Marketing > Management
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • What is management?
  • Marketing as a corporate function
  • Segmentation, targeting, and positioning
  • Online marketing
  • Product and placement
  • Price
  • Promotion
  • People
  • Market research
  • Global marketing.

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