Domesticating the world : African consumerism and the genealogies of globalization /

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This text unsettles the idea of globalization as a twenty-first century phenomenon - and one driven solely by Western interests - by offering a compelling perspective on global interconnectivity in the nineteenth century.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Prestholdt, Jeremy
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berkeley : University of California Press, c2008.
Colección:California world history library ; 6.
Temas:
Consumer behavior > Africa, Eastern.
Globalization > Africa, Eastern.
Consommateurs > Comportement > Afrique orientale.
Mondialisation > Afrique orientale.
HISTORY > Africa > East.
HISTORY > World.
Consumer behavior
Globalization
Eastern Africa
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Similitude and global relationships : self-representation in Mustamudu
  • The social logics of need : consumer desire in Mombasa
  • The global repercussions of consumerism : East African consumers and industrialization
  • Cosmopolitanism and cultural domestication : consumer imports in Zanzibar
  • Symbolic subjection and social rebirth : objectification in urban Zanzibar
  • Picturesque contradictions : new taxonomies of East Africans.

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