Public relations writing worktext : a practical guide for the profession /

Public Relations Worktext is a writing and planning resource for public relations students and practitioners.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zappala, Joseph M.
Otros Autores: Carden, Ann R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2010.
Edición:3rd ed.
Temas:
Public relations.
Business writing.
Business report writing.
Relations publiques.
Style commercial.
public relations.
BUSINESS & ECONOMICS > Public Relations.
Business report writing
Business writing
Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Book Cover; Title; Copyright; Brief Contents; Contents; Exhibits; Preface; Part One AN INTRODUCTION TO THE BASICS; 1 What is Public Relations Writing?; 2 Basics of Public Relations Writing; 3 The Public Relations Process; Part Two RESEARCH; 4 Research; Part Three PLANNING; 5 Planning and Message Design; Part Four EXECUTION; 6 News Releases; 7 Other Media Formats; 8 Backgrounders and Features; 9 Web Sites and Social Media; 10 Business Correspondence; 11 Reports and Proposals; 12 Advocacy Writing; 13 Promotional Publications; Part Five EVALUATION; 14 Evaluation; Appendix A Planning Outline.

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