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Public relations writing worktext : a practical guide for the profession /
Public Relations Worktext is a writing and planning resource for public relations students and practitioners.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
Routledge,
2010.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Zappala, Joseph M. | |
| 245 | 1 | 0 | |a Public relations writing worktext : |b a practical guide for the profession / |c Joseph M. Zappala, Ann R. Carden. |
| 250 | |a 3rd ed. | ||
| 260 | |a New York : |b Routledge, |c 2010. | ||
| 300 | |a 1 online resource (xviii, 293 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Revised edition of: Public relations worktext : a writing and planning resource. 2nd ed. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Book Cover; Title; Copyright; Brief Contents; Contents; Exhibits; Preface; Part One AN INTRODUCTION TO THE BASICS; 1 What is Public Relations Writing?; 2 Basics of Public Relations Writing; 3 The Public Relations Process; Part Two RESEARCH; 4 Research; Part Three PLANNING; 5 Planning and Message Design; Part Four EXECUTION; 6 News Releases; 7 Other Media Formats; 8 Backgrounders and Features; 9 Web Sites and Social Media; 10 Business Correspondence; 11 Reports and Proposals; 12 Advocacy Writing; 13 Promotional Publications; Part Five EVALUATION; 14 Evaluation; Appendix A Planning Outline. | |
| 520 | |a Public Relations Worktext is a writing and planning resource for public relations students and practitioners. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Business writing. | |
| 650 | 0 | |a Business report writing. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Style commercial. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Public Relations. |2 bisacsh | |
| 650 | 7 | |a Business report writing |2 fast | |
| 650 | 7 | |a Business writing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 700 | 1 | |a Carden, Ann R. | |
| 700 | 1 | |a Zappala, Joseph M. |t Public relations worktext. | |
| 758 | |i has work: |a Public relations writing worktext (Text) |1 https://id.oclc.org/worldcat/entity/E39PCGDqBXbvMHJtqJKxgdMycX |4 https://id.oclc.org/worldcat/ontology/hasWork | ||
| 776 | 0 | 8 | |i Print version: |a Zappala, Joseph M. |t Public relations writing worktext. |b 3rd ed. |d New York : Routledge, 2010 |z 9780415997539 |w (DLC) 2009013211 |w (OCoLC)255903415 |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=449449 |z Texto completo |
| 938 | |a Internet Archive |b INAR |n publicrelationsw0000zapp_y8l0 | ||
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