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Marketing and Multicultural Diversity.
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implication...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
|
| Colección: | New Perspectives in Marketing.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 1 | 0 | |a Marketing and Multicultural Diversity. |
| 260 | |a Farnham : |b Ashgate Pub., |c 2007. | ||
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| 490 | 1 | |a New Perspectives in Marketing | |
| 520 | |a As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels. | ||
| 505 | 0 | |a Cover; Contents; About the Contributors; 1 Introduction; Part I: Conceptual Issues; Part II: Methodological Issues; Part III: Majority Versus Minority Consumer Behaviors; Part IV: Ethnic Consumer Behaviors; Part V: Organizational Cultures and Relationships; Part VI: Global Consumer Diversity; Selected Bibliography; Index. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Consumer behavior. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Marketing |x Social aspects. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Marketing |x Aspect social. | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Marketing |x Social aspects |2 fast | |
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| 830 | 0 | |a New Perspectives in Marketing. | |
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