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Marketing and Multicultural Diversity.
As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implication...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Farnham :
Ashgate Pub.,
2007.
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| Colección: | New Perspectives in Marketing.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels. |
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| Descripción Física: | 1 online resource (288 pages) |
| ISBN: | 9780754681106 0754681106 1281097179 9781281097170 |