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Media Choice : a Theoretical and Empirical Overview.
This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exp...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Taylor & Francis,
2009.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Chapter 1 A Brief Introduction to Media Choice; Chapter 2 Social Cognitive Theories of Media Selection; Chapter 3 Action Theory, Theory of Planned Behavior and Media Choice; Chapter 4 Uses and Gratifications as Media Choice; Chapter 5 Money Does Matter; Chapter 6 The Effect of Subjective Quality Assessments on Media Selection; Chapter 7 Fast and Frugal Media Choices; Chapter 8 Cognitive Dissonance Theory- A Roller Coaster Career: How Communication Research Adapted the Theory of Cognitive Dissonance
- Chapter 9 Informational Utility as Determinant of Media ChoicesChapter 10 Affect as a Predictor of Entertainment Choice: The Utility of Looking Beyond Pleasure; Chapter 11 Media Choice as Avoidance Behavior: Avoidance Motivations During Television Use; Chapter 12 Media Choice on a Micro Level: On- line Selective Strategies in Watching Television; Chapter 13 The Role of Structure in Media Choice; Chapter 14 Media Choice Despite Multitasking?; Chapter 15 Media Synchronicity and Media Choice: Choosing Media for Performance; Chapter 16 Media Adoption and Diffusion; Index