Media Choice : a Theoretical and Empirical Overview.

Show other versions (1)

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exp...

Full description

Bibliographic Details
Call Number:Libro Electrónico
Main Author: Hartmann, Tilo
Format: Electronic eBook
Language:Inglés
Published: Hoboken : Taylor & Francis, 2009.
Subjects:
Mass media > Social aspects.
Mass media > Psychological aspects.
Choice (Psychology)
Mass media.
Médias > Aspect social.
Médias > Aspect psychologique.
Choix (Psychologie)
Mass media > Psychological aspects
Mass media > Social aspects
Online Access:Texto completo
Description
Summary:This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/aut.
Physical Description:1 online resource (321 pages)
ISBN:9780203938652
0203938658

Similar Items