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Response : the Complete Guide to Profitable Direct Marketing.
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to i...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press, USA,
2002.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Foreword; Acknowledgements; Special Acknowledgement; Introduction; 1. How I Got Started; 2. Why Go Direct?; 3. Elements of an Effective Offer; 4. Identifying Your Customers; 5. Creative Techniques for Successful Direct Mail Packages; 6. Distinctive Direct Response Advertising; 7. Catalog Connections; 8. Fulfilling Orders and Expectations; 9. Costs and Mail Order Math; 10. Planning Your Campaign; 11. Loyalty Programs: Frequent Flyers, Frequent Buyers; 12. Direct Marketing for Big Business; 13. Direct Marketing for Small to Midsize Businesses.