Cargando…
Response : the Complete Guide to Profitable Direct Marketing.
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to i...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press, USA,
2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBOOKCENTRAL_ocn476258111 | ||
| 003 | OCoLC | ||
| 005 | 20240329122006.0 | ||
| 006 | m o d | ||
| 007 | cr mn|---||||| | ||
| 008 | 091207s2002 enk o 000 0 eng d | ||
| 040 | |a EBLCP |b eng |e pn |c EBLCP |d OCLCQ |d MHW |d OCLCQ |d IDEBK |d OCLCQ |d ZCU |d OCLCQ |d MERUC |d ICG |d OCLCO |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d DKC |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 814481356 |a 819513425 |a 821699059 | ||
| 020 | |a 9780198035992 |q (electronic bk.) | ||
| 020 | |a 0198035993 |q (electronic bk.) | ||
| 020 | |a 1280844809 | ||
| 020 | |a 9781280844805 | ||
| 029 | 1 | |a AU@ |b 000055722902 | |
| 029 | 1 | |a DEBBG |b BV044133937 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999915175405765 | |
| 035 | |a (OCoLC)476258111 |z (OCoLC)814481356 |z (OCoLC)819513425 |z (OCoLC)821699059 | ||
| 050 | 4 | |a HF5415.126 |a HF5415.126.G45 2002 | |
| 072 | 7 | |a KMP |2 bicssc | |
| 082 | 0 | 4 | |a 658.84 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Geller, Lois K. | |
| 245 | 1 | 0 | |a Response : |b the Complete Guide to Profitable Direct Marketing. |
| 260 | |a Oxford : |b Oxford University Press, USA, |c 2002. | ||
| 300 | |a 1 online resource (384 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 520 | |a Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading th. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Foreword; Acknowledgements; Special Acknowledgement; Introduction; 1. How I Got Started; 2. Why Go Direct?; 3. Elements of an Effective Offer; 4. Identifying Your Customers; 5. Creative Techniques for Successful Direct Mail Packages; 6. Distinctive Direct Response Advertising; 7. Catalog Connections; 8. Fulfilling Orders and Expectations; 9. Costs and Mail Order Math; 10. Planning Your Campaign; 11. Loyalty Programs: Frequent Flyers, Frequent Buyers; 12. Direct Marketing for Big Business; 13. Direct Marketing for Small to Midsize Businesses. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Direct marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing direct. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a Direct marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 776 | 1 | |z 9780195158694 | |
| 856 | 4 | 0 | |u https://ebookcentral.uam.elogim.com/lib/uam-ebooks/detail.action?docID=422576 |z Texto completo |
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL422576 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 84480 | ||
| 994 | |a 92 |b IZTAP | ||