The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications /

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Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Meyer, Marc H.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Oxford University Press, USA, 2007.
Temas:
Success in business.
Creative ability in business.
New products > Management.
Business planning.
Marketing research.
Market segmentation.
Corporations > Growth.
Succès dans les affaires.
Créativité dans les affaires.
Marketing > Recherche.
Segmentation du marché.
Sociétés > Croissance.
Business planning
Corporations > Growth
Creative ability in business
Market segmentation
Marketing research
New products > Management
Success in business
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