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The Fast Path to Corporate Growth : Leveraging Knowledge and Technologies to New Market Applications /
Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Oxford University Press, USA,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Meyer, Marc H. | |
| 245 | 1 | 4 | |a The Fast Path to Corporate Growth : |b Leveraging Knowledge and Technologies to New Market Applications / |c Marc H. Meyer. |
| 260 | |a Oxford : |b Oxford University Press, USA, |c 2007. | ||
| 300 | |a 1 online resource (337 pages) | ||
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| 520 | |a Every company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished thorugh product line renewal and new service development is essential to the long-term vitality of business across industries. The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Success in business. | |
| 650 | 0 | |a Creative ability in business. | |
| 650 | 0 | |a New products |x Management. | |
| 650 | 0 | |a Business planning. | |
| 650 | 0 | |a Marketing research. | |
| 650 | 0 | |a Market segmentation. | |
| 650 | 0 | |a Corporations |x Growth. | |
| 650 | 6 | |a Succès dans les affaires. | |
| 650 | 6 | |a Créativité dans les affaires. | |
| 650 | 6 | |a Marketing |x Recherche. | |
| 650 | 6 | |a Segmentation du marché. | |
| 650 | 6 | |a Sociétés |x Croissance. | |
| 650 | 7 | |a Business planning |2 fast | |
| 650 | 7 | |a Corporations |x Growth |2 fast | |
| 650 | 7 | |a Creative ability in business |2 fast | |
| 650 | 7 | |a Market segmentation |2 fast | |
| 650 | 7 | |a Marketing research |2 fast | |
| 650 | 7 | |a New products |x Management |2 fast | |
| 650 | 7 | |a Success in business |2 fast | |
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