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Legal Aspects of Marketing in India.
About the Book: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PG...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
New Age International Pvt. Ltd., Publishers,
2004.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | About the Book: The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough know. |
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| Descripción Física: | 1 online resource (255 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9788122425475 812242547X 8122415261 9788122415261 1281992992 9781281992994 9786611992996 6611992995 |