Library Management and Marketing in a Multicultural World.

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library A...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Plassard, Marie-France
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Walter de Gruyter, 2008.
Colección:Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
Temas:
Library administration > Congresses.
Libraries > Marketing > Congresses.
Bibliothèques > Administration > Congrès.
Libraries > Marketing
Library administration
Conference papers and proceedings
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Frontmatter
  • Contents
  • Preface
  • Library Management and Marketing in a Multicultural World-Program
  • Welcoming Address
  • Keynote Addresses
  • Think Globally, Act Locally-Manage Multiculturally
  • Glimpses of the "Marketing Library and Information Services"
  • I. Marketing Library Services to Students
  • The University of Tennessee Libraries Transformation Plan: Realigning the Research Library for 21st Century Students and Scholars
  • The Marketing of Library Services to the Marginalized
  • Marketing Academic Library Resources and Information Services to International Students
  • Reaching Offshore: A Partnership Approach to Marketing Australian University Libraries' Services to Offshore Students
  • Target the Staff, Then Target the Market: How Academic Librarians Can Successfully Reach the Minds of New Generations of Students
  • II. How to Organize and Promote Library Services
  • Different Strokes for Different Folks: Strategies in Promoting Library Services to International Customers-A Case Study
  • Dealing with Evidence Based Management: Roles and Dimensions of Library Services Promotion
  • The Impact of Health Informatization on the Organization and Administration of Medical Libraries in China
  • How to Promote Library Services: Academic Libraries in India
  • Library Usage and Readership Enhancement: Best Practices to Promote Library Services of CORD, NIRD
  • From Australia to China Online: Delivery of Online Library Services to Off-Shore Students in China
  • III. Marketing Library Services to the General Public
  • Globalization and Library Management: Practical Ideas for Effective Strategic Methods
  • Intercultural Dialogue in the Public Library: The Experience of the District 2 Library in Terrassa, Barcelona
  • Dynamics of Marketing Library Services to Disadvantaged Communities: Promoting Knowledge Seeking Behavior
  • The Public Library: Environment for the Formulation of Risk Indicators in the Information Society
  • With Multiculturalism as a Backdrop, the Re-positioning of Digital Information Services in Chinese Public Libraries
  • Beyond Promotion-The Destination Library: The National Library of Singapore Case Story
  • IV. Changing Libraries in a Multicultural World
  • Librarians' Professional Values and Perspectives in the Era of the Digital Library
  • Think Multiculturally, Recruit Nationally, Relate Locally: Library Campaigns in the Netherlands and Denmark
  • The Impact of Globalization on Library Management and Marketing
  • Developing Future Library Leaders in the Context of Globalization with an Analysis on Cultural Intelligence (CQ)
  • V. Information Technology and Library Management and Marketing
  • The Library and Cultural Patterns in Lending Statistics
  • Using the Feedback Loop to Create a Marketing Campaign
  • Performance Measurement of Metadata Management
  • The Knowledge Society of Digital Librarians' Blogging Information Management

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