Library Management and Marketing in a Multicultural World.

The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library A...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Plassard, Marie-France
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Walter de Gruyter, 2008.
Colección:Proceedings of the 2006 IFLA Management and Marketing Section, Shanghai, 16-17 August, 2006 / IFLA Pu.
Temas:
Library administration > Congresses.
Libraries > Marketing > Congresses.
Bibliothèques > Administration > Congrès.
Libraries > Marketing
Library administration
Conference papers and proceedings
Acceso en línea:Texto completo
Descripción
Sumario:The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well a.
Descripción Física:1 online resource (384 pages)
ISBN:9783598440267
359844026X

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