Marketing Library and Information Services : International Perspectives.

The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Stauf, Renate
Otros Autores: Simonis, Annette, Paulus, Jrg
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Walter de Gruyter, 2006.
Temas:
Libraries > Marketing.
Information services > Marketing.
Libraries > Public relations.
Information services > Public relations.
Bibliothèques > Relations publiques.
Services d'information > Relations publiques.
Information services > Marketing
Information services > Public relations
Libraries > Marketing
Libraries > Public relations
Acceso en línea:Texto completo
Descripción
Sumario:The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level. The book is di.
Descripción Física:1 online resource (435 pages)
ISBN:9783598440199
3598440197

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