The Handbook of Organic and Fair Trade Food Marketing.

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is per...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wright, Simon
Otros Autores: McCrea, Diane
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : John Wiley & Sons, 2007.
Temas:
Natural foods industry > Handbooks, manuals, etc.
Natural foods > Marketing > Handbooks, manuals, etc.
Farm produce > Marketing > Handbooks, manuals, etc.
Beverages > Marketing > Handbooks, manuals, etc.
Aliments naturels > Industrie > Guides, manuels, etc.
Produits agricoles > Commercialisation > Guides, manuels, etc.
Beverages > Marketing
Farm produce > Marketing
Natural foods industry
Natural foods > Marketing
Handbooks and manuals
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; 2 The Organic Consumer; 3 The Fairtrade Consumer; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; 5 Case History: Green & Black's; 6 Case History: Abel & Cole; 7 Case History: Clipper Teas; 8 Case History: Duchy Originals; 9 Case History: Sainsbury's SO organic; 10 Organic and Fair Trade Marketing in Germany; 11 Organic and Fair Trade Marketing in Italy; 12 Organic and Fair Trade Marketing in tbe USA.

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