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The Handbook of Organic and Fair Trade Food Marketing.
The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is per...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester :
John Wiley & Sons,
2007.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Wright, Simon. | |
| 245 | 1 | 4 | |a The Handbook of Organic and Fair Trade Food Marketing. |
| 260 | |a Chichester : |b John Wiley & Sons, |c 2007. | ||
| 300 | |a 1 online resource (310 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 520 | |a The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons. | ||
| 505 | 0 | |a The Handbook of Organic and Fair Trade Food Marketing; Contents; Foreword; Contributors; 1 The International Market for Organic and Fair Trade Food and Drink; 2 The Organic Consumer; 3 The Fairtrade Consumer; Successful Organic and Fair Trade Brands; 4 Case History: Yeo Valley Organic; 5 Case History: Green & Black's; 6 Case History: Abel & Cole; 7 Case History: Clipper Teas; 8 Case History: Duchy Originals; 9 Case History: Sainsbury's SO organic; 10 Organic and Fair Trade Marketing in Germany; 11 Organic and Fair Trade Marketing in Italy; 12 Organic and Fair Trade Marketing in tbe USA. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a ProQuest Ebook Central |b Ebook Central Academic Complete | ||
| 650 | 0 | |a Natural foods industry |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Natural foods |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Farm produce |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Beverages |x Marketing |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Aliments naturels |x Industrie |v Guides, manuels, etc. | |
| 650 | 6 | |a Produits agricoles |x Commercialisation |v Guides, manuels, etc. | |
| 650 | 7 | |a Beverages |x Marketing |2 fast | |
| 650 | 7 | |a Farm produce |x Marketing |2 fast | |
| 650 | 7 | |a Natural foods industry |2 fast | |
| 650 | 7 | |a Natural foods |x Marketing |2 fast | |
| 655 | 7 | |a Handbooks and manuals |2 fast | |
| 700 | 1 | |a McCrea, Diane. | |
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| 776 | 1 | |z 9781405150583 | |
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