The Handbook of Organic and Fair Trade Food Marketing.

The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is per...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wright, Simon
Otros Autores: McCrea, Diane
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester : John Wiley & Sons, 2007.
Temas:
Natural foods industry > Handbooks, manuals, etc.
Natural foods > Marketing > Handbooks, manuals, etc.
Farm produce > Marketing > Handbooks, manuals, etc.
Beverages > Marketing > Handbooks, manuals, etc.
Aliments naturels > Industrie > Guides, manuels, etc.
Produits agricoles > Commercialisation > Guides, manuels, etc.
Beverages > Marketing
Farm produce > Marketing
Natural foods industry
Natural foods > Marketing
Handbooks and manuals
Acceso en línea:Texto completo
Descripción
Sumario:The markets for organic and fair trade food are growing rapidly. Although there are some important differences, both seek to address the consumer desire for "better" food: fair trade because it offers economically disadvantaged producers a better financial return; organic because it is perceived to be a more sustainable system delivering better-tasting, healthier and safer food than that produced by non-organic methods. The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case-histories and lessons.
Descripción Física:1 online resource (310 pages)
ISBN:9780470996089
0470996080
1281312223
9781281312228

Ejemplares similares