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Persuasive Imagery : a Consumer Response Perspective.
Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
Lawrence Erlbaum Associates,
2003.
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| Colección: | Advertising & Consumer Psychology.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Book Cover; Title; Copyright; Table of Contents; Acknowledgment; Introduction; I. PERSUASIVE IMAGERY: WHAT DO WE REALLY KNOW?; Chapter One Persuasion by Design: The State of Expertise on Visual Influence Tactics; Chapter Two A Review of the Visual Rhetoric Literature; II. IMAGE AND RESPONSE; Chapter Three When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images; Chapter Four Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind; Chapter Five A Levels-of-Processing Model of Advertising Repetition Effects.