Persuasive Imagery : a Consumer Response Perspective.

Mostrar otras versiones (1)

Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Scott, Linda M.
Otros Autores: Batra, Rajeev
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Lawrence Erlbaum Associates, 2003.
Colección:Advertising & Consumer Psychology.
Temas:
Imagery (Psychology)
Persuasion (Psychology)
Advertising > Psychological aspects.
Imagery, Psychotherapy.
Imagerie (Psychologie)
Publicité > Aspect psychologique.
imagery.
Advertising > Psychological aspects
Acceso en línea:Texto completo
Descripción
Sumario:Sponsored by the Society for Consumer Psychology, this volume synthesizes and advances existing knowledge of consumer response to visuals using an interdisciplinary perspective. It should be useful to those interested in consumer psychology, advertising, marketing and visual communication.
Descripción Física:1 online resource (463 pages)
Bibliografía:Includes bibliographical references and indexes.
ISBN:9781410607256
1410607259

Ejemplares similares