Public Relations and Communication Management in Europe : a Nation-by-Nation Introduction to Public Relations Theory and Practice.

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The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Van Ruler, Betteke
Otros Autores: Vercic, Dejan
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : Walter de Gruyter, 2004.
Colección:Mouton reader.
Temas:
Public relations > Cross-cultural studies.
Public relations > Europe.
Relations publiques > Études transculturelles.
Relations publiques > Europe.
Public relations
Europe
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia.

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